Retail/commercial edges in the contemporary urban context

Abstract

This thesis ascertains what morphological and functional characteristics are germane to retail edges. The work is structured around and supportive of an attitude that views social interaction as a vital and necessary attribute of urban life and therefore of retail systems design and development in cities. The edges along three major Boston retail streets, Quincy Market--North and South Market Streets, Washington Street, and Boylston Street, are studied and documented. Pattern descriptions are developed which provide a language upon which to build future urban retail edge interventions that work not only on a return-on-investment level but also towards stimulating public life. A first step towards the use of the language is illustrated via a set of design guidelines for the redevelopment of the south Boylston street edge along the Prudential Center.