Supply chain dynamics

Abstract

The strong bargaining power of major retailers and the higher requirements for speed, service excellence and customization have significantly contributed to transform the Supply Chain Management. These increasing challenges call for an integrated and dynamic Supply Chain Management and for a better integration and alignment with key customers, in order to reduce the firm's time-to-market and build competitive advantage. The thesis aims at providing the partner company, a major player in the consumer goods industry, with a more robust and efficient vendor managed inventory practice, so that the partner can determine the optimum inventory level to satisfy turnover, service level and lead time requirements, whereas minimizing lost sales and total costs in the system. The team developed a Supply Chain Dynamics framework to help the partner to establish new service level strategies, strongly oriented to the strategic importance of its products and customers, and to map the key system-wide drivers that impact the overall number of inventory turns, service level and total costs. Additionally, in order to run simulations and estimate the outcomes of the proposed recommendations, the team developed a "Multi-Echelon" simulator and used a commercial "Supply Chain Dynamics" simulator.