Content Creator Conduct
Author(s)
Du, Jason
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Advisor
Simester, Duncan
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This thesis investigates the behaviors of content creators. The first study examines whether musicians learn from the success of earlier songs when they create new ones, finding that tracks on a musician’s next album tend to be more similar to the songs that performed better on their current album. The second study explores the cultural, social, and psychological aspects of content creation by tracing first-person singular pronoun usage in contemporary music, revealing geographic, temporal, and genre-based patterns. The third study analyzes the association between content creators' learning tendencies and the explainability of previous outcomes, showing that news editors are more likely to resemble previous popular headlines when those outcomes are more explainable. Collectively, these studies facilitate understanding of the factors that underlie content creation.
Date issued
2025-05Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology