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Calendar

LEC # TOPICS READINGS ASSIGNMENTS
1 Introduction, Group Assignment
2 Financial Lecture I How to Read a Financial Report: Merrill Lynch
3 Financial Lecture II Preparing and Using the Statement of Cash Flows
Introduction to Financial Ratios and Financial Statement Analysis
Team Make-up
4 Activity-Based Costing Introduction to Activity Based Costing
Siemens Electric Motor Works
Due Assignment 1
5 Meetings, Brainstorming, and Affinity Diagrams TBD
6 Semantics Language in Thought and Action Due Assignment 2
7 Selling The Selling Process
Case on Selling Complex Equipment
Due Assignment 3
Instruction for Assignment 5 distributed
8 Quiz Review / Successful Factors for Startups TBD
9 Business Plans I Writing the Winning Business Plan
How to Write a Winning Business Plan
Due Assignment 4
10 Proposal Development TBD
11 Ratio Analysis I Due Assignment 5
12 Ratio Analysis II Due Assignment 5
13 Business Plans II Case #3, Strategy for a New Company
Teradyne Business Plan
Some Thoughts on Business Plans
14 Strategic Planning & Management of Technology Chapter 2, The Concept of a Development Strategy
Grumman: Chapter II, Designing a Technological Strategy TechnologyChoice
Due Assignment 6
15 Management of Research & Development Operations Apple: Chapter III Marketing-Engineering-Manufacturing in the Product Development Process
The New Product Development Learning Cycle
Due Assignment 7
16 Pilkington Float Glass Case Pilkington Float Glass Case (A), (B)
The Eccentric Lords of Float Glass
Due Assignment 8
17 Project Progress Reports Give brief team report presentations
18 Total Quality Management TBD
19 Alliance Strategy General Motors' Asian Alliances Case Due Assignment 9
20 Ethics Ethics Situations Due Assignment 10
21 Business Contracts Business Contracts Case
22 Performance Evaluation / Raise Case #2, Performance Assessment and Evaluation Due Assignment 11
23 Project Presentations Presentation
24 Review and Feedback Business Plans Due