| dc.contributor.author | Takahashi, Masamichi | |
| dc.contributor.author | Yates, JoAnne | |
| dc.contributor.author | Herman, George | |
| dc.contributor.author | Ito, Atsushi | |
| dc.contributor.author | Nemoto, Keiichi | |
| dc.date.accessioned | 2011-08-26T17:05:15Z | |
| dc.date.available | 2011-08-26T17:05:15Z | |
| dc.date.issued | 2008-01-01 | |
| dc.identifier.uri | http://hdl.handle.net/1721.1/65410 | |
| dc.description.abstract | In this paper we analyzed an online community based on a mailing list that was created as an internal marketing tool for launching a new network service. We focused on the change in communication over time among dispersed Sales representatives and the employees in a centralized Service Department. We conducted a genre analysis based on content (what), purpose (why), timing (when), form (how) and participants (who communicates to whom) (Yates and Orlikowski, 2002). Analyzing the participants in a genre and how those participants changed over time highlighted a shift from centralized to dispersed, peer-to-peer communication in this community. We highlight implications both for genre analysis and for organizational practice. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Alfred P. Sloan School of Management, Massachusetts Institute of Technology | en_US |
| dc.relation.ispartofseries | MIT Sloan School of Management Working Paper;4677-08 | |
| dc.subject | peer-to-peer | en_US |
| dc.subject | genre analysis | en_US |
| dc.title | The Shift from Centralized to Peer-to-Peer Communication in an Online Community: Participants as a Useful Aspect of Genre Analysis | en_US |
| dc.type | Working Paper | en_US |
