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Market response to the legitimation of a brand appeal

dc.contributor.authorMontgomery, David Bruce.en_US
dc.contributor.authorArmstrong, Jon Scotten_US
dc.date.accessioned2009-10-03T03:10:12Z
dc.date.available2009-10-03T03:10:12Z
dc.date.issued1969en_US
dc.identifiermarketresponseto00monten_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48414
dc.publisherCambridge, M.I.Ten_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 391-69.en_US
dc.subjectEndorsements in advertising.en_US
dc.titleMarket response to the legitimation of a brand appealen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14403105en_US
dc.identifier.aleph000259100en_US


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