Browsing Other CIPD Research by Author "Otto, Kevin"
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Establishing Quantitative Economic Value for Features and Functionality of New Products and New Services (CHAPTER N)
Otto, Kevin; Tang, Victor; Seering, Warren (PDMA Toolbook II, 2003-09-13)This chapter has two key themes: (1) a list of customer needs is interesting, but insufficient for many development decisions, (2) establishing a quantified, dollar value for each requirement is more helpful. To that end, ...