The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview

Author(s)
Lilien, Gary Louis.; Little, John Dutton Conant.
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Description
Bibliography: leaf 25.
Date issued
1975
URI
http://hdl.handle.net/1721.1/1903
Publisher
MIT Alfred P. Sloan School of Management
Other identifiers
no.823-75
Series/Report no.
Working paper (Sloan School of Management) ; 823-75.
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