Browsing Sloan School of Management by Subject "peer-to-peer"
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The Shift from Centralized to Peer-to-Peer Communication in an Online Community: Participants as a Useful Aspect of Genre Analysis
(Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 2008-01-01)In this paper we analyzed an online community based on a mailing list that was created as an internal marketing tool for launching a new network service. We focused on the change in communication over time among dispersed ...