Encourage circular practices in the supply chain

Abstract

Every year 300 million tons of plastic waste are produced, and the amount of plastic produced increases with the world population. The more people there are on the planet, the more waste is produced. The concepts of circular economy are gaining popularity. Companies are looking to implement circular strategies to maximize the use of materials, reduce waste and help the environment while improving their corporate image. Since the coronavirus pandemic, digital transformation has progressed faster and faster, which has boosted digital communication. Social networks began to play a fundamental role in communication since they are an efficient means of interacting with people worldwide in real-time. Due to social networks' social impact, they can be used to influence people's decision-making. This study aims to develop a model that encourages people to adopt recycling habits for polyethylene terephthalate (PET) bottles through social networks focused on the population of the United States. This study will use analytics tools such as the Bass Diffusion Model, and an economic analysis of the viability will be carried out to implement the proposed strategies.